Hold on tight until the end, “Rubber” can perhaps be amongst the most abstract, unconventional, irrational and oddly entertaining films to be created. Director and screenplay writer Quentin Dupieux does a fantastic job at showering life to a complete inanimate object. Experiencing sentiment towards a tire is the last thing an audience member will expect. Although the screenplay is flawed, with a storyline that gets choppy and uncomfortably long, the film delivers. Its witty, absurd plot and characters make it a watch worthy horror-comedy. Laugh, cringe, ponder, watch the movie watching experience and answer the biggest questions of all; does a movie continue if nobody’s watching?